The show, which has been held for over 30 consecutive years, will feature 100+ new cars, SUV’s, trucks, and vans in all the new models and colors. Shoppers can enjoy the stores and restaurants of CherryVale Mall and the convenience of having all Rockford New Car Dealers in one great location.

All Rockford New Car Dealers are participating in this year’s show and sales representatives from each dealership will be on hand to answer your questions and provide information on all the new features. The affordability of buying a new vehicle is the best it’s been in over thirty years.

The show also features an annual $10,000 donation to a local charity from the Rockford New Car Dealers Association and CherryVale Mall. In 25 consecutive years, the Rockford Auto Show has generated donations of $250,000 to local charities.