Crunch Fitness to open first Rockford location at Forest Plaza

Posted By: mwfstaff
January 7, 2025 @ 7:01 am
815 News, Business, Featured, Rock River Current, Rockford, Trending

Crunch Fitness plans to take over the Treasure Hunt Deals space at 6309 E. State St. in Rockford and open by summer. (Photo by Kevin Haas/Rock River Current)

By Kevin Haas
Rock River Current
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ROCKFORD — A fitness chain that touts its focus on inclusivity and fun is set to fill the former Bed, Bath & Beyond Space at Forest Plaza.

Crunch Fitness is taking over the space at 6309 E. State St. most recently occupied by Treasure Hunt Deals. Construction on the $5 million, 40,000-square-foot fitness center will begin once Treasure Hunt completes its move out. The goal is to open by summer.

“We really have every amenity you can imagine under one roof,” said Hiba Abduljawad, chief marketing officer for Fitness Ventures LLC, the franchise group bringing Crunch Fitness here. “We are a truly all inclusive environment. We cater to everyone from seasoned athletes and first-time gym-goers.”

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The fitness center offers free weights, state-of-the-art Matrix equipment, a high intensity interval training zone, turfs, and a relax and recovery area with UV tanning and hydromassage. There’s also a Kids Crunch area complete with a mini movie theater that offers babysitting from ages 3 months to 12 years.

It also offers personal training and more than 50 group fitness classes including spin, pilates, Zumba and HIIT. Memberships start at $9.99 a month and higher to unlock unlimited access to various amenities.

The fitness center will be open 24 hours Monday through Friday and 7 a.m. to 9 p.m. on weekends.

Crunch Fitness is coming to 6309 E. State St. in Rockford. The fitness chain is remodeling space at the former Bed, Bath & Beyond and Treasure Hunt Deals for its new facility. (Image provided by Crunch Fitness)

Crunch Fitness was founded by Doug Levine in 1989 and now has nearly 500 locations across the world.

The chain is being brought here by Fitness Ventures LLC, a franchise group founded in 2016 that now has 62 locations across the country.

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The company said it will post updates on social media after it breaks ground to keep future members apprised of construction progress on the path to opening.