By Kevin Haas
Rock River Current
Get our mobile app
ROCKFORD — Rebecca Sass has a dangerous new next-door neighbor to her workplace.
It’s Dirty Dough, 5505 E. State St., a national franchise that specializes in super thick, soft and gooey stuffed cookies.
“It’s very dangerous. So dangerous on my diet,” Sass, who works at Walgreens Community Pharmacy, said with a laugh. “The cookies are amazing. They have that inside that’s warm and gooey. We needed this in Rockford, I just love it.”
More news: Lindberg Pumpkin Patch, a fall tradition for 40 years, opens for the season
Dirty Dough celebrated its grand opening Friday, about a month after a soft opening of the cookie shop located inside Flow Supreme Air Sports, an indoor trampoline and adventure park.
“The people are great, too,” Sass said. “I love the people inside. They’ve been so friendly and nice.”
Dirty Dough features six cookies that remain a constant on the menu and two rotating specials that change each Friday.
You’ll find flavors such as The Reverse, which has a fudge filling wrapped in a chocolate cookie and triple wrapped in a peanut butter cookie. It’s topped with chocolate drizzle and crushed Reese’s. There’s also The Brookie, a combination of brownie and chocolate chip cookie filled and drizzled with caramel sauce.
“This is probably two or three desserts,” Jacqueline Mendal said of the thick cookies. “I had a quarter of it and I’m good.”
More eats and treats: The Top Rooftop Bar & Lounge adds a new charcuterie-style brunch on Sunday
Mendal and her neighbor Kathleen McCoy made the drive from Roscoe to get their free cookies that were a part of the grand opening celebration deals.
“We had a taste for a cookie, so we jumped in the car and came down,” McCoy said.
Both said they’ll be back, if not ordering online.
You’ll pay nearly $5 for a single cookie, about $15 for a box of four or about $23.50 for a half-dozen.
“They are a bit pricey, but you get what you pay for,” McCoy said. “They are definitely delicious.”
Colby Campbell, the owner of Flow and franchise owner of this Dirty Dough, said the Brookie has been popular so far at the store. His favorite is Cookies and Cream, a vanilla cookie loaded with Oreo cookie chunks and white chocolate chips. It’s also stuffed with creme filling and topped with white icing and Oreo crumbs.
“Dirty Dough has the philosophy that it’s what’s inside that counts,” said Campbell, who tested several cookie franchises in Salt Lake City before he was sold on Dirty Dough. “I like the stuffed cookie option. It’s something a little different, and I think there’s something for everyone.”
About | Dirty Dough
Where: 5505 E. State St., Rockford
Hours: 9 a.m. to 9 p.m. Monday through Thursday; 9 a.m. to midnight Friday and Saturday; 11 a.m. to 7 p.m. Sunday
On social: facebook.com/DirtyDough.RockfordIllinois
Order online: Go HERE.
This article is by Kevin Haas. Email him at khaas@rockrivercurrent.com or follow him on X at @KevinMHaas or Instagram @thekevinhaas and Threads @thekevinhaas